Fri-No One's at the Ad Agency-day, February 19, 2010
From my desk in Athens.

As I continue to troll my way through Atlanta advertising agencies, I keep eyes open for more examples of what does and does not work on websites. And while this unnamed agency's website looks OK (it falls victim to the chunk'o'color design scheme I find redundant), it has some basic web problems.

I got to this page by clicking 'Who We Are.' After I click that three names and a bunch of the color chunks I was referring to pop up. Why not start with a profile that is showing? Not in the cards. So I click on Bill's profile here and here I am - no links to the next guy's profile, just the link to the annoying 'extra click' page 'Who We Are,' which makes the browser back button more useful and faster to load. Whoops.

What you are seeing above, I would call a classic website 'dead end'. I'll probably throw that term in my definitions shortly as well.

xoT